SS23: KEY COLORS for Dresses to attract your consumers

Using the power of color to express psychological effects and emotions is the influential characteristic and design strategy of the current color trend.

Dress is one of the core categories in summer. In the direction of color development in the summer of 2023, colors such as energetic dopamine, and soft pink give emotional needs to the lifestyle through sensory stimulation, conform to the avant-garde romantic cutting, and diversified material combination of the times, and meet the needs of consumers through color communication. 

The following 12 representative key colors of four major color systems will provide valuable guidance for the color development of dresses in summer 2023.

1 Roumei Pink

Holiday, outdoor, natural, under a series of lifestyles and demands that seek to release pressure, the clear and moist soft pink color system is pushed into daily life.

The soft and light colors, such as sky pink, Baltic Sea, and Aquarium green, inject a sense of tenderness and geniality and are matched with thin and light materials to ease the physical and mental freedom, which is beautiful and special.

2 Emotion spectrum color system

The emotional spectrum color system takes the hot and bright yellow-orange phase as the core, taking the high saturation color which is bright and lively to transit to the vanilla egg cream color with lower lightness and saturation. It easily creates the effect of texture and a sense of high grade.

The golden orange brings a strong visual impact. The whole group of colors can be soft and friendly and can publicize personality. It is suitable for all consumer groups of women's clothing. It is a powerful commercial color choice.

3 Dream purple series

Purple is the core emotional expression in the latest dress category of summer 2023, with a dreamy and mysterious atmosphere. The soft and white texture of the light tone purple rose makes it more futuristic.

The series has rich color levels, from light purple to vitality primrose to deep and rich purple color, from hazy to strong visual impact, delicate and expressive.

4 Dopamine bright color system

The dopamine bright color system focuses on expressing a strong exciting and joyful atmosphere. The extremely high saturation brings a digital and impact feeling and an acidic color sense. It is suitable for the image style dress with advanced personality and extremely fashion leading. The contrast and combination of blue and orange add a little tension to it and make it more scientific and technological. 

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